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Top B2B Marketing 2.0 Luminaries to Follow in 2010
Adam Needles' list of luminaries that have new and innovative insights for 'propelling' B2B brands in 2010 -- where you can learn from the best and brightest in the B2B marketing community.
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Revising Our Demand Generation Definition as B2B Marketers (LBM)
This post is a summary with a link to Adam Needles' recent post on the new Left Brain Marketing DemandGen (r)Evolution blog. The post examines the issue of what we as B2B marketers mean by ‘demand...
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A Layered Approach to Lead Nurturing in B2B Demand Generation (LBM)
A little over a week ago I dug into an important topic on the Left Brain Marketing DemandGen (r)Evolution blog. How can we improve our approach to lead nurturing as B2B marketers, and in doing so, how...
View ArticleClik here to view.
Elements of a Modern Demand Generation Plan (LBM)
Just before Thanksgiving I published the second installment in a two-part series on the ”Elements of a Modern Demand Generation Plan.” I’ve done a number of posts over time on the various holistic...
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Dreamforce 2010: Demand Generation Insights ‘from the Cloud’ (LBM)
A little over a week ago I published my latest post on the DemandGen (r)Evolution blog – “Dreamforce 2010: Demand Generation Insights ‘from the Cloud’” – a round-up of my takeaways from this year’s...
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Balancing the Demand Equation Available September 19
I’ve written a number of blog posts over the last two years referencing my B2B demand generation strategy book project, and — as a number of you have noted — I’ve been much-to-quiet over the past five...
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Early Praise for Balancing the Demand Equation
I’m excited to share that my new book, Balancing the Demand Equation, is being released on Amazon a week from this Monday on September 19. (BTW: You can pre-order your copy on Amazon by clicking...
View ArticleClik here to view.
Balancing the Demand Equation Update — The First 30 Days
On September 19, my first book, Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model, was released on Amazon. I can honestly say it was a very cool moment in...
View ArticleTop B2B Marketing 2.0 Luminaries to Follow in 2010
The New Year’s period is always chocked-full with ‘top ten’ lists and countdowns, and unfortunately, too many blog posts and articles that come out in this period are pretty much news/information you...
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Revising Our Demand Generation Definition as B2B Marketers (LBM)
I examine the issue of what we as B2B marketers mean by ‘demand generation’ and explore why there is so much disconnect around the current definition and scope of demand generation in my first post on...
View ArticleClik here to view.
A Layered Approach to Lead Nurturing in B2B Demand Generation (LBM)
A little over a week ago I dug into an important topic on the Left Brain Marketing DemandGen (r)Evolution blog. How can we improve our approach to lead nurturing as B2B marketers, and in doing so, how...
View ArticleClik here to view.
Elements of a Modern Demand Generation Plan (LBM)
Just before Thanksgiving I published the second installment in a two-part series on the “Elements of a Modern Demand Generation Plan.” I’ve done a number of posts over time on the various holistic...
View ArticleClik here to view.
Dreamforce 2010: Demand Generation Insights ‘from the Cloud’ (LBM)
A little over a week ago I published my latest post on the DemandGen (r)Evolution blog – “Dreamforce 2010: Demand Generation Insights ‘from the Cloud’” – a round-up of my takeaways from this year’s...
View ArticleClik here to view.
Balancing the Demand Equation Available September 19
I’ve written a number of blog posts over the last two years referencing my B2B demand generation strategy book project, and — as a number of you have noted — I’ve been much-to-quiet over the past five...
View ArticleClik here to view.
Early Praise for Balancing the Demand Equation
I’m excited to share that my new book, Balancing the Demand Equation, is being released on Amazon a week from this Monday on September 19. (BTW: You can pre-order your copy on Amazon by clicking...
View ArticleClik here to view.
Balancing the Demand Equation Update — The First 30 Days
On September 19, my first book, Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model, was released on Amazon. I can honestly say it was a very cool moment in...
View Article
